What’s up beautiful creation machines!

Have you been half heartedly hacking away at your to do list today? Chasing after a sense of satisfaction, wondering how many tasks need to be finished before fulfillment sets in?

I wake up feeling like that pretty much every day.

Somewhere along the way, I picked up the belief that if we want to really be effective, our work’s gotta feel at least a little bit like suffering, and our accomplishments are equal to the amount of boring crap we’re willing to endure.

Dumbest. Idea. Ever.

Because yeah, we can totally get up every day and WILLPOWER our way through the jobs we’ve been told will get us the things we’re supposed to care about. We can slog through the day exhausted & resentful of the mountain of sh*t in our inbox.

And it’ll result in terrible output, because willpower is weak and unreliable in the long run, and we suck when we’re not stoked on life.

Option #2:
Take your old ideas about work & set that sh*t on fire. 

There are certain activities that make us come alive, give us energy, and inspire satisfying, effortless action. Where it’s not the end product we're after - it's the nitty gritty of actually doing the thing that gets us off.

It doesn’t matter what that thing is. It doesn't matter whether we think it would be a worthwhile “job,” or whether we think making our whole life about it is “realistic.”

Because this is our zone of genius.
And our zone of genius is Pure. F*cking. Magic. 


The love we feel when we're in it isn't random, or pointless. 
It is rocket fuel for our brilliance.
And it's the clue that we're really onto something. 

Listen to the fire inside, my loves.
It knows the way.